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Standardization in herbal products will boost consumer acceptance and market uptake, says Sabinsa president Shaheen Majeed, using the company’s Shagandha ashwaganda ingredient as an example.

“We looked up the USP monograph on ashwagandha and we strictly follow that. There is a lot of ashwaganda out there and it is all over the place,” Majeed told NutraIngredients-USA at the recent Expo West trade show...

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